Dos Equis Ads

So I had to comment on Dos Equis commercials....I think they are extremely effect and have launched a brand that would have not have been as well known. There are a couple of reasons that it is as effective including..

1- Built an interesting character
2- Interesting story line
3- Good Graphics
4- Well thought out actor selection

Shawn White Joint Marketing

Red Bull does a great job of marketing without even mentioning their product. I can probably buy a product/energy drink that is better for me, but it probably won't make me feel as cool as Red Bull.

Effective Thanksgiving Message

Here is an effective message I have found...

1- Funny
2- Interesting
3- Logical Argument
4- Great Conclusion
5- Good Timing / Relevant Timing

I thought they explained there

Enthusiasm vs Experience

Here is an article analysing the loss of Sharon Angle

Great Arcile Written About the Sharon Angle Lost


I think it is interesting to analyze sales and marketing principles in different settings. When Sharon Angle was running for Senate she had every thing going for her including political momentum, popular message, and running against an unpopular incumbent, but wasn't able to win. The article lays out why Sharon Angle lost and explains the importance of Experience and Enthusiasm.

Why Meg Whitman lost

Here is another great article on why Meg Whitman lost...


http://www.theatlanticwire.com/opinions/view/opinion/What-Loss-of-Competent-Uber-Rich-Meg-Whitman-Says-About-American-Politics-5645

Sales Technique Eliminating Distractions

Here is an interesting article about Oprah looking at a home.

http://www.dailymail.co.uk/tvshowbiz/article-1330965/Oprah-Winfrey-eyes-magnificent-New-Jersey-mansion.html

What is interesting is the sales technique that was used on Oprah...

Executive Leadership

1- Knew what she was doing
2- Ability to confront situation and what the right thing to do is
3- Do things the right way
4- Be efficient and frugal as possible
5- Bring people together to solve it
6- Problem solver
7- Listens to people around her and look at different points of view
8- Makes people feel heard and valued

Anyway those were some quick quotes from this campaign ad. As I have been working on a start up company I have thought a lot about Executive Leadership. Here is a quick link to a great site on leadership...http://www.nwlink.com/~donclark/leader/leader.html

The web site on leadership talks about the three principles of Leadership

1- Be
2- Know
3- Do