"Cargo Cult" Sales, Marketing, & Finance: Executive Leadership

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Wednesday, November 17, 2010

Executive Leadership

1- Knew what she was doing
2- Ability to confront situation and what the right thing to do is
3- Do things the right way
4- Be efficient and frugal as possible
5- Bring people together to solve it
6- Problem solver
7- Listens to people around her and look at different points of view
8- Makes people feel heard and valued

Anyway those were some quick quotes from this campaign ad. As I have been working on a start up company I have thought a lot about Executive Leadership. Here is a quick link to a great site on leadership...http://www.nwlink.com/~donclark/leader/leader.html

The web site on leadership talks about the three principles of Leadership

1- Be
2- Know
3- Do

"Cargo Cult" Sales, Marketing, & Finance