Sales Technique Eliminating Distractions

Here is an interesting article about Oprah looking at a home.

http://www.dailymail.co.uk/tvshowbiz/article-1330965/Oprah-Winfrey-eyes-magnificent-New-Jersey-mansion.html

What is interesting is the sales technique that was used on Oprah...

Executive Leadership

1- Knew what she was doing
2- Ability to confront situation and what the right thing to do is
3- Do things the right way
4- Be efficient and frugal as possible
5- Bring people together to solve it
6- Problem solver
7- Listens to people around her and look at different points of view
8- Makes people feel heard and valued

Anyway those were some quick quotes from this campaign ad. As I have been working on a start up company I have thought a lot about Executive Leadership. Here is a quick link to a great site on leadership...http://www.nwlink.com/~donclark/leader/leader.html

The web site on leadership talks about the three principles of Leadership

1- Be
2- Know
3- Do

Social Intelligence Leadership

Here is an interesting clip I found on leadership. How many people have bosses that they don't like? A lot of people don't like their bosses, but why? I think it has to do with the lack of social intelligence in most workplaces. The video will explain how to be more socially intelligent as a leader.

Billy Mays TV Seller

Billy Mays was a classic, he had a unique talent to build rapport with an audience, build excitement, and close a lot of sales. Here are five tips and product essentials that Billy used as outlined in the video.

1- It must solve a problem
2- It must have mass appeal
3- It must be unique
4- It must offer instant gratification
5- It must be demonstrable

By following these product essentials Billy was able to sell a lot of different products and become one of the most famous pitchmen.

Don't Criticize, Condemn, Or Complain

Here is another principle from Dale Carnegie's book How to Win Friends and Influence People. In my experience I have found that people want to be around happy, excited, energetic people as opposed to negative, pessimistic, and un-energetic people.

Enjoy

How to Win Friends and Influence People by Dale Carnegie

I read this book the first time a couple of years ago and I have been really trying to incorporate its principles in my business. Over the next couple of weeks I will cover the series of principles I have learned from the book.

Today I would like to talk about;...

"Arouse in the other person an eager want"

Basically this means you want to create a desire in the other person to want something you have or to want you to do something for you. Now this is easier said than done, there have been many people who have read the book, but few who can master it. Here are some steps to mastering it...

1- Know what the person wants
2- Present yourself in a way that will attract the person to you, your product, or service
3- Follow the sales process...1- Build Rapport, 2- Provide Value, & 3- Close the Sale
4- Execute...it is easy to read the blog and think of how it should be done, but it is quite different to do it in the real world.

Good Luck!

Leadership

Another bit of wisdom from Art of War Sun Tzu


"When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse. "

When you are a leader you need to be in a position where you have the personal attributes, knowledge, experience, and follow through/execution to have your people want to follow you and get the most out of them.