"Cargo Cult" Sales, Marketing, & Finance: Billy Mays TV Seller

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Saturday, November 13, 2010

Billy Mays TV Seller

Billy Mays was a classic, he had a unique talent to build rapport with an audience, build excitement, and close a lot of sales. Here are five tips and product essentials that Billy used as outlined in the video.

1- It must solve a problem
2- It must have mass appeal
3- It must be unique
4- It must offer instant gratification
5- It must be demonstrable

By following these product essentials Billy was able to sell a lot of different products and become one of the most famous pitchmen.

"Cargo Cult" Sales, Marketing, & Finance