"Cargo Cult" Sales, Marketing, & Finance: Social Intelligence Leadership

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Wednesday, November 17, 2010

Social Intelligence Leadership

Here is an interesting clip I found on leadership. How many people have bosses that they don't like? A lot of people don't like their bosses, but why? I think it has to do with the lack of social intelligence in most workplaces. The video will explain how to be more socially intelligent as a leader.

"Cargo Cult" Sales, Marketing, & Finance