"Cargo Cult" Sales, Marketing, & Finance: 5 Ways to create urgency in your marketing

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Monday, September 27, 2010

5 Ways to create urgency in your marketing

There is a famous quote "Why do it today when you can put it off for tomorrow" this is the theme of someone who never gets anything done. Unfortunately, many of your current and future customers follow this theme and can frustrate your sales team. They are in no hurray to purchase your product or service. To be more effective and to generate more sales for your company it is essential to create urgency and to have your customers act now. Here are 5 ways to create urgency.

1- Offer promotion

2- Have deadline for promotion

3- Offer discounts

4- Provide value

5- Have a limited number of people who can get a certain deal

"Cargo Cult" Sales, Marketing, & Finance