"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.


Tuesday, September 21, 2010

Video E-Mail Marketing



Videos are an effective way to keep in touch with customers. Some of the advantages of video e-mail marketing over traditional approaches include:

  1. More Personable
  2. Easier for people to visualize
  3. Cater to a customer's short attention spans
  4. Builds trust, credibility, and rapport
  5. Provides more value
  6. Helps close the sale
  7. Creates a lead generation tool
  8. Prepares, Educates, and helps your clients understand
By creating quality videos you can take advantage of video e-mail marketing. Here are some key points to consider when making a video.

  1. An Effective Introduction
  2. Catchy Music
  3. Clear Objective
  4. Bullet Points
  5. Conclusion that ties into the main point
  6. Short (only 1-2 minutes)
  7. Lots of images & few words
  8. Key points written on the screen
  9. Hiring actors and actresses.
Video e-mail marketing is a great way to do business.
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