"Cargo Cult" Sales, Marketing, & Finance: Business Communication

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Thursday, September 30, 2010

Business Communication

The difference between making the sale or not can come down to many small things including what you wear, your marketing, and most important communication. Communication can be broken down into three parts...

What you say?
How you say it?
Body Language

By mastering these three parts of communication you can be most effective and ultimately maximize the amount of potential sales.

"Cargo Cult" Sales, Marketing, & Finance