"Cargo Cult" Sales, Marketing, & Finance: Providing Content

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Monday, September 27, 2010

Providing Content

One of the best ways to build credibility, trust, and rapport with your current clients or potential clients is to provide valuable relevant information your clients can use in their business. Now this is easy to say and difficult to do. Here are 5 quick tips...

Provide Information that isn't readily known
Make it short
Leave a tease so people need to find out more by contacting you
Don't allow errors
Don't post too much information

"Cargo Cult" Sales, Marketing, & Finance