"Cargo Cult" Sales, Marketing, & Finance: Incorporating Sales into E-Commerce

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Wednesday, September 29, 2010

Incorporating Sales into E-Commerce

When building a successful E-Commernce presence there are 5 questions you should consider.

What is your online presence?
How do you get people to your site?
What are your online goals?
How do you build rapport, provide value, close the sale?
What is your follow up system?

Your reflective thought to these quetions will help you build an effective site.

"Cargo Cult" Sales, Marketing, & Finance