"Cargo Cult" Sales, Marketing, & Finance: Web Site Content

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Friday, October 1, 2010

Web Site Content

The saying less is more also applies to web sites. ...Sometimes people try to make a web site more than it is. They develop the web site according to their own interests and get caught up with flashy new gadgets that sometimes distract from the main goal. Here are some ideas to create a web site that attracts customers.

Define your online goals
Look through a potential customers eyes
Provide valuable content or something of value
Make web site sticky
Eliminate unnecessary wording and content.

By incorporating these concepts your web site will be more effective and accomplish your goals.

"Cargo Cult" Sales, Marketing, & Finance