"Cargo Cult" Sales, Marketing, & Finance: Art of War 4

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Monday, November 1, 2010

Art of War 4

Continuing with my Art of War quotes

"Thus we may know that there are five essentials for victory:
(1) He will win who knows when to fight and when not to fight.
(2) He will win who knows how to handle both superior and inferior forces.
(3) He will win whose army is animated by the same spirit throughout all its ranks.
(4) He will win who, prepared himself, waits to take the enemy unprepared.
(5) He will win who has military capacity and is not interfered with by the sovereign. "

The same strategies used in war can be implemented in Sales and Marketing.

1- Pick your battles.
2- Prepare for every opponent the same
3- Motivate all of your people the same
4- Stay prepared wait for when the person is unprepared
5- Allow the people in the battle to make the major decisions and don't interfere.

I should have a couple more quotes to come in the future

"Cargo Cult" Sales, Marketing, & Finance