"Cargo Cult" Sales, Marketing, & Finance: Communication The 4th Element

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Tuesday, November 2, 2010

Communication The 4th Element

I continue to blog about communication because I think it is the most important part of business. There are three aspects of communication namely:

1- What you say?
2- How you say it?
3- Body Language

While communicating with others these three components can make or break relationships.

However, I believe there is a fourth aspect of communication.

4- Why?

         Why you said it.
         Why you said it that way.
         Why your body language was that way when you said it.

The 4th element explains your motive for communicating.  Understanding the why helps you communicate better and develops good business relationships.
Here is a quick video on understanding the motive...

"Cargo Cult" Sales, Marketing, & Finance