"Cargo Cult" Sales, Marketing, & Finance: Art of War 6 Pride

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Thursday, November 4, 2010

Art of War 6 Pride

Another Great Quote from "Art of War" Sun Tzu

"He who exercises no forethought but makes light of his opponents is sure to be captured by them. "

Business Strategy, Market Strategy, and Product strategy is a constant struggle, new competitors are entering the market and old competitors are becoming smarter and innovating. The customer benefits and the company needs to adapt because loyalty is becoming less and less important. If we treat our competitors & customers lightly then we will lose.

"Cargo Cult" Sales, Marketing, & Finance