"Cargo Cult" Sales, Marketing, & Finance: Art of War 3

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Friday, October 29, 2010

Art of War 3

So I didn't plan on doing a lot of Art of War posts here on the blog, but I keep coming up with great quotes from the book. Here is the latest...

"He who knows when he can fight and when he cannot, will be victorious."
Sun Tzu

If you can identify your strength's, weaknesses, and readiness then you will be successful. Sometimes you need to pick your battles in your company because you have limited resources and need to select the best opportunity.

Enjoy!

"Cargo Cult" Sales, Marketing, & Finance