"Cargo Cult" Sales, Marketing, & Finance: Company Self Presentation

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Friday, October 8, 2010

Company Self Presentation

How does your company present itself? You may have the best product or service in the world, but if you lack image then you won't get anywhere. There are three things you need to establish with your new clients.

Trust
Credibility
Rapport

Each of these items will allow your company to become a company that will impress your potential customers and help them want to work with you.

As mentioned in the video, one way to build trust is to tell a story. One thing you may consider is to tell a story that will illustrate the benefits of your product or service.

"Cargo Cult" Sales, Marketing, & Finance