"Cargo Cult" Sales, Marketing, & Finance: Building Trust in your web site

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Monday, October 4, 2010

Building Trust in your web site

While building a web site for your company it is easy to get wrapped up and spend all your resources on complicated non-essential components; however, sometimes the basics are all you need to build trust. Here are some quick tips to create a reliable web site.

Simple Designs
Good Color Scheme
No Grammar Mistakes
Customer Testimonials
Secure Payment Methods
No Clutter
Uploaded videos
List of awards
Membership in Associations

By incorporating these items you can build trust with your current and potential customers. Remember to not lose sight of the principles that will make you successful.

"Cargo Cult" Sales, Marketing, & Finance