"Cargo Cult" Sales, Marketing, & Finance: Following Up

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Tuesday, October 5, 2010

Following Up

After someone has visited your web site, signed up for your service, or asked to receive more information it is now time to follow up with them.

Key Points to Following up

About 1 time per month
Provide Valuable Content
Provide an offer or discount
Direct people back to web site
Have tracking system to see if e-mails are opened
Intriguing Subject Line
Talk about success of company

Things to Avoid

Too many e-mails
Poorly scripted e-mails
Non-Deliverable e-mails

By following up the correct way your web strategy is more effective

"Cargo Cult" Sales, Marketing, & Finance