"Cargo Cult" Sales, Marketing, & Finance: Social Intelligence

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Thursday, October 7, 2010

Social Intelligence

After reading the book Social Intelligence by Daniel Goleman I discovered that Social Intelligence can be more important than IQ. People care more about their relationships with others than their book smarts.

There are basically 2 sections of Social Intelligence that improve business.

Social Awareness:

Primal Empathy
Attunement
Empathic Accuracy
Social Cognition

Social Facility

Synchrony
Self Presentation
Influence
Concern

If you master these steps you are more effective in the work place, with potential clients, and future clients.

"Cargo Cult" Sales, Marketing, & Finance