"Cargo Cult" Sales, Marketing, & Finance: Marketing Vs Sales

"Cargo Cult' Sales & Marketing

During WW II cargo dropped from the sky in the South Pacific and Indonesia. The shipment included clothing and food from the U.S. government and also humanitarian missions. This phenomenon drew the attention of the local tribes who became known as "Cargo Cult" because they always stood waiting for the next package.

These tribes believed the cargo came from their ancestors and if they erected a landing strip, air towers, and planes made of bamboo then the cargo would appear because this is what it was like the last time they received a package. The cargo appears as a way of mysticism and magic instead of hard work and ingenuity.

In business we can wait for ideas to magically appear or we can produce the "cargo" ourselves. "Cargo Cult" Sales and Marketing blog was created to talk about the essentials for successful sales and marketing professionals. It covers some tips and observations to be more effective in your endeavors.

Wednesday, October 6, 2010

Marketing Vs Sales

To maximize sales in your company it is important to create collaboration between the marketing and sales team. The first step to this symbiotic relationship is to understand the functions of each.

Marketing:

Develops Product
Creates Product Mix
Identifies Target Market
Develops Marketing Mix
Places, Promotes, Prices, Places ( Distribution)
Modifies Marketing Mix to address needs of target market

Sales:

Builds Rapport
Provides Value
Closes the sale

Each team could not exist without the other. A good marketing plan creates a product that is desired. This makes the life of the sales team easier; however, marketing does not close a sale. This requires a professional sales person equipped with people skills, confidence, communication skills, and follow up. By understanding each function and developing respect between the marketing and sales team, sales can be maximized.

"Cargo Cult" Sales, Marketing, & Finance